You can't stop an idea whose time has come.
Advertising Agency: Saatchi & Saatchi, L.A., USA
Creative Director: John Payne
Art Director: Erek Vinluan
Photographer: Christopher Griffith
Published: February 2013
Toyota Avalon: Idea, 1
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Toyota Avalon: Idea, 2
You can't stop an idea whose time has come.
Advertising Agency: Saatchi & Saatchi, L.A., USA
Creative Director: John Payne
Art Director: Erek Vinluan
Photographer: Christopher Griffith
Published: February 2013
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StartupSeeds: Clean Up the Internet
To download the plug-in: http://goo.gl/1XJuW
A new browser plug-in suggests alternatives to offensive words on social networks. A short while ago BBR Saatchi&Saatchi met with 15 teenagers from the StartupSeeds organization – a program for nurturing technology-oriented youth, in order to try and find a solution to a national (and worldwide) problem – cyber-bullying: boycotts, harassments and offensive messages causing dozens of children emotional damage which in many cases pushes them to end their lives tragically. Out of dozens of ideas, we chose the one which addressed the offending party, the cyber bully, just before he writes the offensive message on platforms like Facebook, blogs and forum: We have created a Chrome browser plug-in that detects offensive words, and replaces them with positive ones.
Advertising Agency: BBR Saatchi&Saatchi, Israel
Chief Creative Officer: Nadav Pressman
Executive Digital Director: Maayan Tirangel
Creative Director: Sharon Refael
Planners: Tal Forkosh, Shai Nissenboim
Copywriters: Liron Cohen, Oren Meir
Art Director: Kamil Mekhti
Senior Account Manager: Elad Kuperman
Designers: Udi Dunayer, Michael Shely
Programmers: Miki Abtan, Leonid Angarov
Editor: Tom Soffer
Digital Studio Manager: Danit Atia-Moshe
Special Thanks: Shachar Aylon, Oren Amiran
Published: February 2013
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Lexus: Lexus Chinese New Year
Happy Year of the Snake.
Advertising Agency: Ace Saatchi & Saatchi, Manila, Philippines
Creative Director: Greg Martin
Associate Creative Director: Angelo Suarez
Art Director: Joaquin Montesclaros
Copywriter: Mark Peckson
Illustrator: Tony Alunan
Additional credits: Andrew Petch, Trixie Diyco, Denise Tee
Published: February 2013
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Parkinson Vereniging NL: Worst Harlem Shake Ever
The Harlem Shake became a global Internet hype in no-time. Millions participated. They danced the Harlem Shake like they lost control of their body for a moment. There’s no message behind it, it’s just plain fun to watch. But we do have a clear message: Parkinson’s patients lose control over their bodies, forever. There’s no acting in this film. De main character, a Parkinson’s patient (and the chairman of the foundation), is shown shaking out of control as a result of lack of his medication. Shaking. Fun for some… Daily struggle for others.
Advertising Agency: Saatchi & Saatchi, Amsterdam, The Netherlands
Creative Directors: Maarten Dobbelaar, Rick Coolegem
Art Directors: Maarten Dobbelaar, Tim ten Dam
Copywriters: Rick Coolegem, Jan Bosch
Camera: Bycen Molenaar
Production: DPPLR
Published: March 2013
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Audi: Cross every border
Advertising Agency: Saatchi & Saatchi, Bulgaria
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Toyota: Aquaponey
Advertising Agency: Saatchi & Saatchi + Duke / Paris, France
Creative Director: Anne Cécile Tauleigne
Art Director: Olivier Gamblin
Copywriters: Timothée Gaube, Sébastien Pujol
Director: Didier Barcelo
Published: March 2013
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Ariel: Shark
Unleash it on stain.
Advertising Agency: Saatchi&Saatchi, Warsaw, Poland
Creative Director: Jacek Szulecki
Senior Art Director / Designer: Andrzej Ratajczyk
Copywriter: Jarek Kamiński
Photographer: Wolowski & Partners
Published: March 2002
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Ariel: Crocodile
Unleash it on stain.
Advertising Agency: Saatchi&Saatchi, Warsaw, Poland
Creative Director: Jacek Szulecki
Senior Art Director / Designer: Andrzej Ratajczyk
Copywriter: Jarek Kamiński
Photographer: Wolowski & Partners
Published: March 2002
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Samsonite: Enjoy Every Second
The campaign’s focus is on that travel moment when travellers realise that they are in unfamiliar territory. They are able to enjoy these moments, despite any luggage mishaps along the way, because Samsonite is there to take care of their belongings.
Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Art Director: Arnold Hovaert
Copywriter: Damien Veys
Producer: Lovo Films
Director: Norman Bates
DOP: Bjorn Charpentier
Published: February 2013
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Mazda 5: More Space
Enjoy more space with Mazda 5, the 7-seater minivan.
Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Art Director: Kamil Mekhti
Copywriter: Ronen Levin
VP Production: Dorit Gvili
Producer: Alon Shmoelof
Group Account Head: Nir Federbush
Account Supervisor: Yogev Weiss
Account Executive: Ziv Mishan
Illustrator: Oscar Ramos
Planning supervisor: Shai Nissenboim
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CMYK: Big idea
CMYK is an advertising magazine in Israel.
Advertising Agency: Saatchi & Saatchi, Israel
Copywriter: Oren Meir
Art Director: Kamil Mekhti
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Toblerone: Inspiring Swiss, Gold bullion
Inspiring Swiss Bankers for over a century
Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Executive Creative Director: Sion Wilson
Copywriter: Neel Kumar
Art director / Photographer / Illustrator: Daniel Botezatu
Illustrator: Vlad Tanasescu
Account supervisor: Nihal Salim
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Toblerone: Inspiring Swiss, Cogs
Inspiring Swiss Watchmakers for over a century
Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Executive Creative Director: Sion Wilson
Copywriter: Neel Kumar
Art director / Photographer / Illustrator: Daniel Botezatu
Illustrator: Vlad Tanasescu
Account supervisor: Nihal Salim
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Voltarol Emulgel: Tennis
Advertising Agency: Saatchi & Saatchi, Geneve, Switzerland
Creative Directors: Gustavo Figueiredo, Massimo Caiati, Leon Jacobs
Art Directors: Gustavo Figueiredo, Magnus Olsson
Copywriters: Massimo Caiati, Avinash Sampath
Global Account Director: Andrea Pedrazzini
Account Director: Francesca Meloni
Account Managers: Emma Jenkin, Gisele Gentil
Agency Producer: Philippe Coeytaux
Production Company: Lovo Films
Director: Nic & Sune
Producers: François Mercier, François Chandelle
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Toyota Land Cruiser: Rock
The 4x4 you can always count on.
Advertising Agency: Saatchi & Saatchi Poland
Creative Director: Max Olech
Art Directors / Copywriters: Jakub Zielecki, Martin Winther
Illustrator: Andrey Gordeev
Published: March 2013
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Toyota Land Cruiser: Jungle
The 4x4 you can always count on.
Advertising Agency: Saatchi & Saatchi Poland
Creative Director: Max Olech
Art Directors / Copywriters: Jakub Zielecki, Martin Winther
Illustrator: Andrey Gordeev
Published: March 2013
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CoorDown: Turn up my voice
On Coordown.it, 50 people with Down syndrome asked 50 celebrities for a particular donation. Not money: they asked for a video. A video in which those celebrities ask to support the rights of people with down Syndrome through a donation, amplifying their voices. A video that, if shared by the celebrities on their social networks, would have more chance of being listened to. Every person has asked his or her idol to donate a video: Luca asked Tiziano Ferro, Giacono asked Francesco Totti, Andrea asked Sharon Stone...why not dream? The goal was to get to March 21st, World Down Syndrome Day, with the highest number of celebrity videos donated.
Advertising Agency: Saatchi & Saatchi, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Agostino Toscana, Alessandro Orlandi, Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Account Manager: Ilaria Lorenzetti
Digital Specialist: Stefano Caridi
Social Network specialist: Flavia Pipola
Head of Interactive Production: Silvio Coco
Web Developer: Dario Cataldi
Producer: Erica Lora-Lamia
Head of TV: Raffaella Scarpetti
Editor: Fulvio Rossetti
Social Media Partner: Ambito 5
Website development: Logicweb
Partners: Top Digital, Flipper Music, Luca Bottale, H-Films, Getty Images, Google, Akita
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49M national energy efficiency initiative: Be the Difference
Advertising Agency: Saatchi & Saatchi, South Africa
Executive Creative director: Liam Wielopolski
Creative Director: Alison Standsfield-Franks
Art Director: Steve Dirnberger
Copywriter: Kate Glover
Agency Producers: Silke Gehring, Leigh-Ann Harris
Business Lead: Zoe Willems
Account Manager: Bernie Smit
Production Company: Velocity Films
Film Director: Greg Gray
Music: Hey Papa Legend
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CAPI: Natural
Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign.
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Damon Stapleton
Creative Director: Matt Gillmore
Creatives: Gene Brutty, Tim Seddon
Planning Director: Alex Speakman
Agency Producer: Veronica Alkon
Production Company: The Sweet Shop
Director: Steve Ayson
Executive Producer: Alice Grant
Editing: Jack Hutchings
Post: The Refinery
Sound: Silencio
Media: Two Hands
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